This is the privacy policy of Business Negotiation Academy Ltd. The policy tells you who we are, how we collect personal information about you through this website, what we intend to use that information for, with whom we intend to share it and how we keep it secure. Please read the policy carefully. By accessing or using this website you are deemed to agree to the terms of this privacy policy, and if you do not agree with it, then you must not send us any personal information.

Note that if you follow a link from this site to another site, this policy will no longer apply. We are not responsible for other sites’ information handling practices. Use of your information by the owner of the linked site will normally be governed by that site’s privacy policy, which we encourage you to read. Further information about privacy and data protection issues can be found on the Information Commissioner’s website at https://ico.org.uk


We are Business Negotiation Academy Ltd, a company registered in England and Wales with company registration number 11180657. Our registered office is 32 Kinross Avenue, Ascot, SL59EP, United Kingdom. Please see our contact section for more information.  If you have any queries about your personal information we hold, you may write to the address above or email at enquiries@negotiationacademy.com

You or Your means you as a participant in or as a user of the negotiationacademy.com website. We or Our or Us means negotiationacademy.com. Our site means negotiationacademy.com.


We collect information about you from a number of different sources, information that you voluntarily provide to us, information automatically collected when you visit our website, and information that may be obtained from your employer, affiliates, partners or other 3rd party organisations.

We collect your email address when you submit it, and some limited website information and behavior, in order to record and support your participation in the activities you select or in order to contact you or advertise to you later. If you register for a seminar, for example, the information you give us – your phone number, email, and address – is used to reserve your seat, to track your preferences, and to keep you informed about the seminar and related personal development content, offers, and events until you unsubscribe or ask for your data to be removed. If you visit our websites, we may use Facebook, Google or other tracking tools to understand your behavior on our websites and to deliver advertising to you in the future.

As a visitor to our Sites, you can engage in many activities without providing any personal information. In connection with other activities, such as utilizing registering for a seminar or participating in a sweepstakes, we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, such as your first and last name, mailing address (including postal code), e-mail address, telephone, credit card, and other personal information. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity. In all cases, we will collect personal identification information like your email or phone number only if you voluntarily submit such information to us. We will also tell you how we use your information or if we share it with another party.

Except as otherwise provided in this policy, we will never sell any personal identification information about you as an individual user to any third party without having received your permission. If you supply us with your contact information you may receive periodic e-mails, mailings or calls from us with information on new products and services, important issues, or upcoming events.

Marketing: Online requests (Business Negotiation Academy is data controller):

We will usually ask for your name and contact details when you complete an online request form, email us or contact us by phone asking for information about our products or services.  We use this information to deal with your enquiry and we will generally retain your information for general marketing purposes since you have expressed an interest in our products or services, unless you have opted not to receive any further marketing content from us.

Your information will be deleted anytime on your request in writing to us.

Customers (Business Negotiation Academy is data processor):

If you are a customer of Business Negotiation Academy, then we will retain all data for the duration of your contract with us and for a further period of up to 6 years after termination of the agreement.

As part of our management of customer accounts, we may collect information about you provided by our customers, or their suppliers and partners. We will generally hold a copy of this information for the duration of the contract with our customer unless you become a customer of ours, in which case we will retain the data for the duration of your contract with us and a period of up to 6 years after closure of the account.

Online tools (for example, but not limited to Kajabi):

By using any of our online services or submitting any Personal Information via these online services, you consent to the collection, transfer, storage, disclosure, and use of your Personal Information in the manner set out in this Privacy Policy. If you do not consent to the use of your Personal Information in these ways, please stop using the services.

The online tools forms part of the products or services in the agreement with Business Negotiation Academy and its customers. The access information to the online tools is supplied by our customers, partners, agents or their representatives and your information is only used for purposes of access control (including any associated reporting).

Your information will be deleted either on your or our customer’s request or when the agreement terminates. Your access details can be changed on demand at any time.

Website (Business Negotiation Academy is data controller):

If you are reporting issues with the functionality of our website, we will generally collect your name, and contact details, and other information necessary to investigate the problem and advise of the outcome, and we will retain your information for general marketing purposes since you have expressed an interest in our products or services unless you have opted not to receive any further marketing content from the company. Your information will be deleted anytime on your request in writing to us.

We automatically collect information to maintain and improve our services and functionality on our website. We measure visitors to our website using tools such as Google Analytics. These tools use analytical cookies to record what pages you view within our site, how you arrived at our site and some basic information about your computer. All of that information is anonymous – so we don’t know who you are; just that somebody visited our site.

The information we collect from analytics helps us understand what parts of our sites are doing well, how people arrive at our site and so on. Like most websites, we use this information to make our website better.


We need to record and use information about you in order to provide our products or services. We use this information to confirm your identity and provide you with tailored services, train our staff and to ensure that our website and materials we provide to you are presented in an efficient and effective manner.

We may also use your information to contact you for marketing purposes to inform you about our products and services.  If you no longer wish to receive marketing emails or newsletters please contact us via info@negotiationacademy.com.

We do not store any information about you on our servers other than that which you submit into one of our forms, and in any case we hold your sensitive information like your credit card information we use software that keeps it encrypted.  Any other information stored happens via cookies or pixels as described above, and as facilitated via 3rd party tools (like Facebook, Google or Kajabi). Here is an example of how we may use any information to better communicate with you:

  • Provide and administer the Services, including to display customized content and facilitate communication with other users;
  • Process your requests and orders for courses, products, specific services, information, or features;
  • Communicate with you about your account by:
  • Responding to your questions and concerns;
  • Sending you administrative messages and information, including messages from instructors and teaching assistants, notifications about changes to our Service, and updates to our agreements;
  • Sending you information and in-app messages about your progress in courses, rewards programs, new services, new features, promotions, newsletters, and other available courses (which you can opt out of at any time);
  • Sending push notifications to your wireless device to provide updates and other relevant messages (which you can manage from the “options” or “settings” page of a mobile app);
  • Manage your account preferences;
  • Facilitate the Sites’ technical functioning, including troubleshooting and resolving issues, securing the Services, and preventing fraud and abuse;
  • Solicit feedback from users;
  • Market and administer surveys and promotions
  • Learn more about you by linking your data with additional data through third-party data providers or analyzing the data with the help of analytics service providers;
  • Identify unique users across devices;
  • Tailor advertisements across devices;
  • Improve our Sites and develop new products, services, and features;
  • Analyze trends and traffic, track purchases, and track usage data;
  • Advertise the Services on third-party websites and applications;
  • As required or permitted by law; or
  • As we, in our sole discretion, otherwise determine to be necessary to ensure the safety or integrity of our users, employees, third parties, the public, or our Services.

When you submit information to us, then, we use it in an ongoing nature to ensure you receive the information or purchases you’ve made with us, to deliver relevant future content via our newsletters, and to make future offers through our company or any other company that is involved in delivering your purchases.

As an example, if you purchase certain courses from us, you may receive a bonus coaching session which is delivered from Michael Zieba by a separate system or company that runs that particular program (e.g. Kajabi). To deliver that coaching, we share your information with Kajabi’s system so they can contact you to schedule that coaching call(s) you received as part of your purchase. At any time, you can contact us not to have your information shared with such service providers, but you may lose access to certain purchase bonuses or items if you do not allow the delivering third-party to contact you.

As most of our programs are for ongoing educational purposes in the field of negotiation, personal and professional development, you should assume we will continue to contact you in perpetuity via email or via social media in order to deliver our services, serve you related content, make recommendations, learn about your preferences, grant you products, deliver programs to you with or from other platforms or companies, advertise to you or look alike audiences, send you surveys, and other fulfillment or marketing purposes.

By using our site(s) and submitting any information with us, you agree to these terms without exception and agree to waive liability and not hold us liable for any use of your information, in perpetuity, under any circumstances, including waiving your right to participate or initiate any class action complaints.

Again, if you want us to no longer contact you, just write us at info@negotiationacademy.com anytime with your request and we will begin removing you from our services or content as appropriate and as soon as we can.


When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason (i.e. newsletter subscription and marketing messages), we will ask you directly for your expressed consent and provide you with an opportunity to withdraw your consent.

You may withdraw your consent at any time by clicking on an “unsubscribe” link which is offered at the bottom of every email we send.

Our shopping cart solution is hosted and managed by Stripe. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Stripe’s data storage, databases and the general Stripe application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Stripe stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

NOTE: At no point during the transaction does Negotiation Academy Ltd (or negotiationacademy.com) take custody or store your credit card information. This is process is monitored and managed by Stripe, and you can read their terms of service, privacy policy and PCI Compliance information by visiting their site at: https://stripe.com/gb/privacy


If you sign up with us, we take great care to keep your information safe and we limit the extent of information that we share with third parties.

We may share personal identifiable information with our suppliers, subcontractors and regulatory authorities for the performance of services to you where we are unable to manage this in-house.

All data that is collected in the European Economic Area is stored in the EEA.

We may also share personal information to third parties in the following circumstances:

  • Where we sell or buy businesses or assets – where some information may be shared with a prospective purchaser or seller.
  • If We or a substantial part of our assets is acquired by a third party.
  • Where we are obliged to comply with any legal obligation, or where necessary to protect the rights and assets of Feedback Ferret.

We commit that we will never share your data with third parties for marketing purposes.

Some 3rd parties like Facebook and Twitter may know you visited this website if you use their services. We can’t control this, but we don’t believe this knowledge poses any threat to you. We recommend that you review the privacy terms of Facebook and Twitter.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United Kingdom, then your personal information used in completing that transaction may be subject to disclosure under United Kingdom legislation.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


We take many precautions to prevent the loss, misuse or alteration of your personal information. These precautions include:

  • Use of SSL encryption for sensitive data
  • Hardware stored in secured data centres behind firewalls
  • All access to information restricted by password and/or secure key
  • Restrictions to what information can be accessed via any location
  • Whilst we take great care to ensure any confidential information remains protected, we cannot guarantee the security of data sent over the Internet.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


You have the right to request from us access to your own personal information.

You also have the right to ask us not to process your personal data for direct marketing. We will inform you (before collecting your data) if we intend to use your data for this purpose. You can exercise your right to prevent such processing by contacting us at info@negotiationacademy.com.

You also have additional rights to request from us:

  • That any inaccurate information we hold about you is corrected
  • That your information is deleted
  • That we stop using your personal information for certain purposes
  • That your information is provided to you in a portable format
  • That decisions about you are not made by wholly automated means

Some of the rights listed above are limited to certain defined circumstances and we may not be able to comply with your request.  If you choose to make a request to us, we will aim to respond to you within one month. We will not charge a fee for dealing with your request.

If you are unhappy with how we are using your personal information or if you wish to complain about how we have handled a request, then please contact our Business Manager who deals with all data protection and data security matters at info@feedbackferret.com and we will try to resolve any issues you may have.  However, you also have the right to complain to the Information Commissioner’s Office, at https://ico.org.uk/concerns/.


Our website uses cookies. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site. The cookies we use are “analytical” cookies to collect anonymous statistics about your visit, like which of our pages you viewed.


We may update this privacy policy from time-to-time, particularly as technology changes. You can always check this page for the latest version.