🏆 Business Negotiation Academy Wins Second Major Award of 2025

Recognised Again as Negotiation Training Provider of the Year

We’re proud to announce that Business Negotiation Academy Ltd has been named “Negotiation Training Provider of the Year” at the Southern Enterprise Awards 2025, taking home the Pioneering Excellence Award in Procurement & Sales Negotiation.

This marks our second major industry recognition this year, following the Innovation & Excellence Awards 2025, where our flagship methodology – the BNA Negotiation Matrix – was officially recognised as the most comprehensive negotiation model designed to tackle real-world commercial challenges.

These aren’t just titles. They represent the measurable impact we deliver daily to professionals and organisations worldwide.

The BNA Negotiation Matrix™ – The Most Comprehensive Real-World Negotiation Framework Available Today

The BNA Negotiation Matrix was built to solve a simple but critical problem:

Most people negotiate reactively. Most companies rely on inconsistent, outdated strategies. The result? Missed value, margin erosion, and unnecessary risk.

We changed that.

The BNA Matrix provides a structured, psychology-based, and strategically engineered system that helps individuals and organisations take control of every negotiation – from high-pressure supplier stand-offs to complex client deals.

It’s not theory. It’s a system designed to win.

Our Core Programmes – Built for Commercial Impact. Delivered Globally.

We equip professionals with tools and systems that transform how they negotiate – immediately and sustainably.

🔹 Sales Negotiation Training
Give your sellers the edge. We help commercial teams protect margin, handle aggressive procurement tactics, and close complex deals with confidence.

🔹 Procurement Negotiation Training
From inflationary cost pushbacks to contract lock-ins – we help procurement teams unlock savings, reduce concessions, and negotiate from a position of strength.

🔹 Strategic Negotiation Programmes
For leaders, legal teams, and cross-functional stakeholders involved in high-stakes, high-impact negotiations.

Beyond Training: We Build World-Class Negotiating Organisations

Our work doesn’t stop at training. We embed capability through:

✅ Live Deal Coaching  – 1:1 or team-based coaching for real negotiations
✅ Executive Negotiation Consulting  –  Custom negotiation systems, playbooks, and frameworks
✅ Interactive Workshops & Simulations  –  Learn by doing, not by slides
✅ Custom Programmes by Role or Industry  – Built around your real challenges, not generic theory

We don’t teach people how to “negotiate better.”
We teach them how to outsmart, outperform, and win – while building trust and long-term value.

Trusted by Global Brands

We’ve helped leaders and teams across sectors—from tech and logistics to pharma and manufacturing—achieve breakthrough negotiation results:

🟢 Pushed back on 120-day payment terms
🟢 Resisted CPI-indexed software increases
🟢 Reduced supplier cost by 15%+ without damaging the relationship
🟢 Won multimillion-euro deals without giving away margin
🟢 Turned entire sales and procurement teams into strategic negotiators

What This Award Means for You

In a world where stakes are higher, cycles are shorter, and buyers and suppliers are more aggressive—you need a negotiation capability you can rely on.

These back-to-back awards validate what our clients already know:

• The BNA Negotiation Matrix works.

• The results are measurable.

• And the impact is sustainable.

Ready to Upgrade Your Negotiation Capability?

Whether you lead a team or want to improve your own negotiation impact – Business Negotiation Academy is here to help you win.

📩 Contact us to book a discovery call
🔍 Learn more about our methodology and programmes
🚀 Let’s build your negotiation advantage

Business Negotiation Academy Ltd
⚡ Negotiation Training Provider of the Year 2025
🌍 Delivering real-world negotiation excellence, globally.